We’ve picked a selection of the questions asked which may help other members now and in the future.

Question: 
Do you have this market segmentation data that was highlighted, available for us to use?

We discussed six key segments most relevant to orienteering (Ben, Chloe, Tim, Helena, Alison & Philip). This helps to focus on marketing and promotion by explaining the best ways to reach them and what messages to use.

To view all 19 different segments, visit; www.promotingactivity.com/communication-plans-2/

Question: 
We have 2 Facebook accounts - one for public access and one for members only. What's the "dangers" of allowing the free-for-all approach LVO seem to have. Do you need to mediate a lot?

There is some mediation needed to observe what is posted but the key message is making sure your members are aware of the purpose of each account. For example, a public access account is free for anyone to view and should be the main link for promoting events and welcoming non-members. You want to avoid very technical questions and comments from members that may be unhappy about a recent event on the open page as this wouldn’t show your club or orienteering in a good light. Subjects and discussions should be general and factual. For the closed account, members can use this for more technical questions, seeking advice and holding honest discussions that they don’t mind other members viewing. This will still need a level of mediation but having a set of club guidelines would be beneficial.

With the way Facebook now works, we would recommend having a single club page but creating a closed group associated with that page for member discussions. This has a number of benefits including the fact that you make sure everyone finds the right page on Facebook for your club as well as reducing administration. A closed group is hidden from those who aren’t members and you can restrict membership to the group as necessary.

Question: 
Do all other Orienteering clubs have volunteers doing their promotions?

Yes, most clubs event promotion will all be done by volunteers within each club. There are though opportunities to get a team of people together to help share the workload and utilise everyone’s different skills. It’s also about putting the right processes in place. For example, having a list of local authority sports development contacts and social media activity/days out/sports groups addresses for each area you run events in, will make promotion each time easier. Once sent the information, they will do a lot of the promotion for you. You will need to ensure that your Facebook event page and website details are kept up to date.

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