National Fitness Day is back for 2017 to deliver the biggest and widest reaching campaign ever! The aim is to engage with new audiences from the inactive to the already active across a range of settings from the home to the high street, the office to the gym, while also encouraging people to just pick up their old trainers and get moving.
In 2016, 18,000 events took place across almost 6,000 venues – getting more than one million people across the UK to be physically active and celebrate the fun of fitness.
Plans for this year include a mass morning workout in London led by Strictly Come Dancing judge and former Principal of the Royal Ballet, Darcey Bussell CBE. As well as an initiative to support 10,000 schools to get their pupils moving for 10 minutes at 10.00am.
“Orienteering is a great way for everyone to get outdoors, explore and have fun whilst being active which makes it the perfect activity for National Fitness Day. This is a huge opportunity to take part in a national campaign, reach new people, increase awareness and raise interest in the sport across the UK. To get involved simply decide what you want your event to be, register your event on the National Fitness Day website, promote your event using the free marketing materials provided and put on a great session on the day!”
As part of National Fitness Day, ukactive will run the social media campaign: #Fitness2Me
The #Fitness2Me campaign celebrates what fitness means to people, promoting that keeping physically active means something different to us all. ukactive aims to make #Fitness2Me the biggest movement in breaking down the barriers that stop people being active, showing that fitness is for everyone.
To Get Involved:
Don’t forget to also register your event in the event fixtures on the British Orienteering website here. Please start the event title with ‘National Fitness Day’ – this will ensure your event is included in promotional activity planned by British Orienteering.
Any #Fitness2Me shared on social media will be featured on the ukactive media wall on the National Fitness Day website.