British Orienteering and its clubs will feature as part of two promotions by brands engaging with young family audiences in an effort to increase the profile and participation in the sport of orienteering.
McCain’s 'Dare to Do It' on-pack promotion for families launched on 1st April and offers them 2-for-1 entry to thousands of events and venues across the country. The promotion is designed to encourage families to participate in new activities such as orienteering, tree-top adventures, go-karting and more.
Nestle’s Kids Go Free campaign launched on 1st May and offers a free kids entry when purchasing a full priced adult ticket, or, get two kids tickets for the price of one. There are hundreds of great activities to choose from including orienteering, kayak and canoeing, dry ski slopes and farms and zoos.
Both campaigns will benefit from significant investment with in store promotions for 12 weeks from the start of the campaigns as well as on pack material and wider promotions on TV, in print media and social media.
Limited to local events the campaign allows new participants to try orienteering for free or at reduced cost. British Orienteering is supporting clubs in this promotion through waiving levy for both the free run and the paying participant.
Featuring on over 40 million packs the opportunity for Orienteering to reach out to the general public was one that couldn’t be missed.