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Tweet Thursday 26th March 2020

New 'Join The Movement ' Campaign launched today

Press Release:  Sport England

Today Sport England have launched a nationwide campaign called ‘Join the Movement’. 

The new campaign launched today provides and gives people ideas about how to be physically active while still following the government advice on staying at home and social distancing.

Everyone is invited to ‘Join the Movement’ and get or keep active with the help of the new campaign that launched today.

The campaign:

  • Provides a web hub with curated home workout options from popular fitness brands and influencers, like Les Mills on Demand, Joe Wicks (The Body Coach) and FIIT, many of whom are offering free and extended trials to help people get easy access to home exercise.
  • Encourages people to go outside for one piece of exercise a day, in line with government advice.
  • Builds a movement by asking people to share their own hints, tips and home-based exercise inspiration using #StayInWorkOut.

Using #StayInWorkOut on social media, the Join the Movement campaign is designed to provide inspiration and trusted information to the public about how to get active in and around the home during the coronavirus pandemic.

With restrictions in place on why and how often you can leave the house, many normal exercise sources aren’t currently available.

Recognising the importance of maintaining good levels of physical activity at this time, we’ve created Join the Movement - funded by The National Lottery.

This campaign seeks to help bring together the best of that and encourages people to share what they're doing using #StayInWorkOut.

The hashtag will showcase some of the best online sport and physical activity content for use in and around your home, as well as allowing people to share their own ideas.

Find out more and how to take part in 'Join the Movement' here.