Go off-Grid – Try Orienteering
It's time for you to put adventure at the forefront of your fitness regime. No fear of going off-grid? Try Orienteering this year.
About the campaign
The aim of this campaign is to inspire the target market groups listed below to get involved in orienteering in the wake of the Quid Games. We will use visually captivating video content to capture the attention of influencers and increase our reach across social media, which will, in turn, translate into an increase in participation rates.
This campaign aims to target the following demographics:
- The trail running community
- Running content creators and influencers
- Young professionals who love to get outdoors in their spare time
- Running groups
Support the new campaign
We have designed plenty of resources, alongside some tips, to get as many people on board with the new campaign as possible. To help support us, review the information on the pages below and share the campaign's assets amongst your own social media channels.
When it comes to drawing in more participants, we have curated some useful considerations for your club to implement to ensure that you can continue to encourage more newcomers to the sport.
Inspire a new generation of orienteers
Discover how to implement some clear principles which can help reshape how others perceive the sport.
Increase your participation rates with these top tips
Are you ready to welcome a new generation of orienteers to your events? Here are some top tips to ensure that your event draws in participation figures and attracts the demographic we are aiming to reach with our Go Off-grid – Try Orienteering campaign.
Press release
Read and share our official press release on your own club's website to help us drive the new campaign, and inspire more people to try orienteering this season.
Social media card templates
Support the campaign and download our tailored social media card templates to share across your own club's social channels. Help us reach more newcomers and increase participation levels at your own club's events!
Ideas on what to post on social media
Need some inspiration on what to post on your socials? Look no further as we have designed some posts ready for you to copy and paste!
